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Troy Assoignon

They Laughed When He Said He Was A Consultant But When He Revealed The Clients He Works With...

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Why niching too tightly can suffocate opportunities, and what to do about it

The Lesson Greetings from Troy,It was a spooky Friday afternoon, and the entrepreneur was dreading choosing a niche… A common challenge most entrepreneurs fear. Choosing a niche, and who to go after and talk to. I’ve come to a handful of conclusions. If you niche too tight, you cut yourself off from opportunities, and sometimes it’s hard enough to find opportunities to begin with. As the niche gets tighter, so does your TAM. (Total Addressable Market, represents the entire potential market...

13 days ago • 3 min read

The Lesson Greetings from Troy,I'm working with a consultant right now, and he mentioned this one thing that I found pretty critical. We were talking about routines, going to the gym, eating right, etc.Being an entrepreneur sometimes is like training to be an athlete...- Workouts- Adequate Sleep- Managing Energy- Nutrition & Supplementation- Battling off Depression- Focusing on Recovery- Social TimeDoing all these things helps you stay on point so the demands of your business don’t crush you...

6 days ago • 3 min read

The Lesson Greetings from Troy,Today we're going to talk about pricing, and figuring out how you structure your packages.When we get confused and a little bit scattered in our thinking, we often have no "Stable Datum" to lean on.Now, what is a Datum?Datum Definition: A fact or proposition used to draw a conclusion or make a decision.I was having a conversation with a wonderful person that wants to join The Consulting Community™ and they had a few questions."How do I figure out my pricing, and...

20 days ago • 3 min read

The Lesson Greetings from Troy,Once you put an idea into the world, if the market responds, you've got something. If the market doesn't respond, you've got work to do.The only place to validate an offer or a concept is inside the market.Once you take something to market, it is tangible and it is real.People say yes, people say no.Some people? Say nothing....and that is okay. You can't validate an offer by thinking it into perfection.That is the blessing of social media, is you can increase...

27 days ago • 3 min read

The Lesson Greetings from Troy,This week we’re myth busting some beliefs around consulting, and how to think about a career as a consultant.My FIRST consulting contract was for a cleaning company. They observed what I had put together in my construction career, they knew I was good at marketing and was just a few steps ahead of them. (major key here)We helped them find monthly revenue, instead of focusing solely on one off contracts. We developed a system to reduce their chargebacks on...

about 1 month ago • 3 min read

The Lesson Greetings from Troy,Why systems thinking could change your reality, re-organize your emotions and give you the momentum you've always desired.So, when we start something it usually comes from a fiery, inspired place.However, one unfortunate truth of the universe is it doesn't always stay that way. The law of diminishing returns states the more you get something, the less it feeds you, the less it inspires you, motivates you and lights your soul on fire.Weird right? Well, to combat...

about 1 month ago • 2 min read

The Lesson Greetings from Troy,A lack of patience always changes our outcomes.Success is often disguised as hard work, dressed in coveralls. Commit long term and you'll reap the rewards.Picture a gap between two peaks. Your current idea is a bridge that needs building. That bridge, will get you to the other side. Then, you switch directions.You go back, you start building another bridge... ....(Another new idea)And another bridge...Now you're left with a bunch of half built bridges, and...

about 2 months ago • 3 min read

The Lesson Greetings from Troy,It's personal.She was getting overwhelmed with content, personal branding, and tying it all together. She has 2 businesses, and one her.One is a B2C service company that provides cashflow from her skills, the other is a B2B company that is somewhat related that she wants to sell off.There was a common thread amongst the two, can you guess what it was?The person, the person running the brands.The only thing that makes a personal brand unique, is the person behind...

about 2 months ago • 2 min read

The Lesson Greetings from Troy,Since the dawn of time, we've been borrowing, stealing and using hunting strategies.You read that right.Hunting.If we couldn't catch a meal, we'd perish. We'd ask the successful hunters what they're doing, and how they're doing it. The better we could get at hunting, the more likely we could score a meal for our family.Thousands of years later, enters capitalism and grocery stores.We don't need to know where the food comes from, we just need to know where the...

2 months ago • 2 min read

The Lesson Greetings from Troy,Every product is purchased for a better future.Talking with a consultant this week, and they were sick and tired of selling one off sessions, and they wanted to increase their prices and package their services in a new and improved way.Every product and offer is selling a transformation, no matter what it is that you sell. When you buy a bottle of water, you're buying the transformation.Dry Mouth ---> Wet Mouth Thirsty ---> Hydrated Overly simplified, but that's...

2 months ago • 1 min read
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