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Transformations, not transactions using big picture thinking...
Published about 1 month ago • 4 min read
The Lesson Greetings from Troy,When you’re selling higher-end packages, you’re selling a transformation, and it’s very different from selling a product. While they have similar principles, the fundamentals are significantly different. In this type of sales, it’s important to build genuine relationships rather than treating clients transactionally. You know the kind of people that only call you when they need something? They remembered you have season tickets to their favorite sports team, or...
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