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Troy Assoignon

They Laughed When He Said He Was A Consultant But When He Revealed The Clients He Works With...

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Cyclical behavior that pushes on markets and influences buying trends

The Lesson Greetings from Troy,Everything moves in cycles.You have many factors that influence these cycles, you have interest rates, you have total available cashflow, you have excess job seekers, you have a number of instances that push on and influence markets.For example: Historically, summertime is a really bad time to launch an advertising campaign. The numbers that held steady before summertime, fluctuate and often times spike during summer months.Folks get pre-occupied with...

about 9 hours ago • 3 min read

The Lesson Greetings from Troy,You want your prospects to ALWAYS take the best next steps for themselves.Regardless if that means working with you or NOT.The goal of any sales conversation, is that the person seeking help finds the help they need.The most "in demand" consultant doesn't need work.Wanting work, vs needing work are two different realities.I want more clients, but I really don't need them. I'm taken care of by my current folks, and I'm pleased to be working with them.I'd like to...

7 days ago • 2 min read

The Lesson Greetings from Troy,Everyone wants to be guided, and everyone wants to be led. However, they only want to be lead by someone that genuinely has their best interest at heart.If they feel that? - They give them their business- Their loyalty- Their referrals and...- Ultimately their trust Every client, project and price always has a little nuance.Contrary to popular belief, many folks I see want to start a course to kickstart their consulting career.Personally? I think thats a wrong...

14 days ago • 2 min read

The Lesson Greetings from Troy,I'm working with a consultant right now, and he mentioned this one thing that I found pretty critical. We were talking about routines, going to the gym, eating right, etc.Being an entrepreneur sometimes is like training to be an athlete...- Workouts- Adequate Sleep- Managing Energy- Nutrition & Supplementation- Battling off Depression- Focusing on Recovery- Social TimeDoing all these things helps you stay on point so the demands of your business don’t crush you...

21 days ago • 3 min read

The Lesson Greetings from Troy,It was a spooky Friday afternoon, and the entrepreneur was dreading choosing a niche… A common challenge most entrepreneurs fear. Choosing a niche, and who to go after and talk to. I’ve come to a handful of conclusions. If you niche too tight, you cut yourself off from opportunities, and sometimes it’s hard enough to find opportunities to begin with. As the niche gets tighter, so does your TAM. (Total Addressable Market, represents the entire potential market...

28 days ago • 3 min read

The Lesson Greetings from Troy,Today we're going to talk about pricing, and figuring out how you structure your packages.When we get confused and a little bit scattered in our thinking, we often have no "Stable Datum" to lean on.Now, what is a Datum?Datum Definition: A fact or proposition used to draw a conclusion or make a decision.I was having a conversation with a wonderful person that wants to join The Consulting Community™ and they had a few questions."How do I figure out my pricing, and...

about 1 month ago • 3 min read

The Lesson Greetings from Troy,Once you put an idea into the world, if the market responds, you've got something. If the market doesn't respond, you've got work to do.The only place to validate an offer or a concept is inside the market.Once you take something to market, it is tangible and it is real.People say yes, people say no.Some people? Say nothing....and that is okay. You can't validate an offer by thinking it into perfection.That is the blessing of social media, is you can increase...

about 1 month ago • 3 min read

The Lesson Greetings from Troy,This week we’re myth busting some beliefs around consulting, and how to think about a career as a consultant.My FIRST consulting contract was for a cleaning company. They observed what I had put together in my construction career, they knew I was good at marketing and was just a few steps ahead of them. (major key here)We helped them find monthly revenue, instead of focusing solely on one off contracts. We developed a system to reduce their chargebacks on...

about 2 months ago • 3 min read

The Lesson Greetings from Troy,Why systems thinking could change your reality, re-organize your emotions and give you the momentum you've always desired.So, when we start something it usually comes from a fiery, inspired place.However, one unfortunate truth of the universe is it doesn't always stay that way. The law of diminishing returns states the more you get something, the less it feeds you, the less it inspires you, motivates you and lights your soul on fire.Weird right? Well, to combat...

about 2 months ago • 2 min read

The Lesson Greetings from Troy,A lack of patience always changes our outcomes.Success is often disguised as hard work, dressed in coveralls. Commit long term and you'll reap the rewards.Picture a gap between two peaks. Your current idea is a bridge that needs building. That bridge, will get you to the other side. Then, you switch directions.You go back, you start building another bridge... ....(Another new idea)And another bridge...Now you're left with a bunch of half built bridges, and...

2 months ago • 3 min read
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