The Lesson Greetings from Troy,Making someone feel comfortable and welcome allows you to get to the truth. When you’re making a sale, you need to dive into “the gap” with them, of where they’re at and where they want to go. For you to make a sale, they need to trust you enough to tell you the challenges they want to overcome and believe that you have the solution. Without proper rapport, we just get surface level conversation. This reminds me, earlier last week I shot a new interview for the...