The Lesson Greetings from Troy,Sure, sharing testimonials is cool……Unfortunately it’s not enough.Sophisticated clients want to see your thinking behind your success with other clients.They want to understand. Big claims don’t sell as well as they used to, and sometimes they can attract the WRONG type of client. Highlight reels are tantalizing……In a crowded world where everyone is shouting “I’m the best!” Demonstration can help you EASILY stand out.Showing your process allows potential...