The Lesson Greetings from Troy, When we tell better stories, we attract better clients.The reason we tell stories is not to just "re-tell" our experiences, but to find stories we're sitting on that resonate with our core audience or ICP.Example #1: I could talk about my scrappy upbringing in the interior construction space, landing my first deals, writing my first invoices etc...and who would I attract? A beginner entrepreneur.Example #2: Or, I could talk about my agency life. Where we would...