The Lesson Greetings from Troy,Consultants and experts often fall into two categories...1. Being just like everyone else2. Creating a category of ONEThe goal is to be unique and sought after for your expertise.Having future clients and prospects say..."I already know I want to work with you, how do we start?"That's what I want for every consultant.There is SO much opportunity in the marketplace regardless of boom times and down times, that the majority of experts and consultants can...