Troy Assoignon

Why niching too tightly can suffocate opportunities, and what to do about it

Published 28 days ago • 3 min read

The Lesson Greetings from Troy,It was a spooky Friday afternoon, and the entrepreneur was dreading choosing a niche… A common challenge most entrepreneurs fear. Choosing a niche, and who to go after and talk to. I’ve come to a handful of conclusions. If you niche too tight, you cut yourself off from opportunities, and sometimes it’s hard enough to find opportunities to begin with. As the niche gets tighter, so does your TAM. (Total Addressable Market, represents the entire potential market...

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