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Trust is very difficult to scale outward...
Published 5 days ago • 2 min read
The Lesson Greetings from Troy,Trust is very difficult to scale and consistently build as a personal brand.We've spent millions on campaigns for personalities, personal brands, consultants and expert campaigns and I keep seeing this happen again, and again.Most companies focus on scaling the "sales mechanism" and then they focus on optimizing "client success" because that is the logical next step...What if all of that thinking was broken?The Old Way of doing...
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