The Lesson Greetings from Troy,Every product is purchased for a better future.Talking with a consultant this week, and they were sick and tired of selling one off sessions, and they wanted to increase their prices and package their services in a new and improved way.Every product and offer is selling a transformation, no matter what it is that you sell. When you buy a bottle of water, you're buying the transformation.Dry Mouth ---> Wet Mouth Thirsty ---> Hydrated Overly simplified, but that's...