The Lesson Greetings from Troy,It's a common trap: building a business modelled after someone else's success, only to find out that it doesn't fulfill you.They key? Identifying what you don't want is just a crucial as knowing what you do. Let's flip the script and start working backwards. This way we can avoid the actions we take along the way that lead us further away from what we do want.Remember, a cardinal rule of marketing is that individuals are often more motivated to escape what they...