Why "Full Service" Positioning Is A Pit Of Doom Greetings from Troy,Imagine hiring a visual artist with a wide range of photographic experience, when all you want is a wedding photographer.Imagine hiring a "full service" law firm, if you run into a tax issue with the IRS or whatever revenue agency you deal with.The full service promise is often accompanied by other undifferentiated terms like "wide range" and "complete"...There is no such thing as full service, there isn't a brand in any...